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About Us

Di is India’s Best it peripheral brand. Founded in 2015. Di has now set its sights on capturing India’s informed and tech-savvy buyers through online and modern retail. 


Incorporated in the year 2015, Di is India’s Best consumer Computer Peripheral Company producing a wide range of products in the Consumer Durables, IT Accessories, Computers Cables, Computer Peripherals, Laptop Accessories, USB Products, Computer Accessories, CCTV Camera and Accessories, Networking Products, Switch & Splitter, Converters, Connector & Jointers, Led TV’s, Mobile Accessories, and Toner Cartridge. 


Di has touched over 1 million users through, 1000+ trade partners, 1,000 active retailers. At Di, we aim to make sure that an average Indian’s every tech and consumer product need is catered to in one place. At Di, product feedback from the consumers and channel partners always been considered as a source of development. We give back the customers a fabulous product experience with some of industry's unique launches, implementing and executing campaigns which were the first in the industry.


Today, we have achieved our goal as millions of consumers across all sections of society and age groups in urban and rural India use and enjoy products from Di.


Di delights its customers through its PAN India network of Branch offices, distributors, dealers, and service touch points. Products from Di are also available across e-commerce platforms and large format retail stores.


We also have our e-commerce website, www.diindia.in through which we sell our products at attractive prices! The company's operations are managed on a world-class collaborative business solution SAP, on a Virtual Private Network. 


Corporate Vision


Staying one step ahead of the market has always been our goal. Like other world-class companies, we are proud of our success, but we are never satisfied. At Di, we are committed and working hard to deliver the innovative solutions our customer's need, building the framework for sustainable growth, going forward and staying “innovating technology”.


Our vision was to give people easy access to the latest connected technology and smart value products, making it big as a smart lifestyle brand, changing its ways constantly around the changing consumer needs.


Core Strength – Innovating Technology


Di focuses on product design excellence, strict quality controls and a very reliable product to bring home, putting this approach together as the (Innovating Technology) which has lead to becoming the No.1 brand in IT peripherals and one of the most important Brand in Computer Cable & Peripherals.


Test Center


Di has an in-house Research and Development department, monitoring the latest developments in the field of technology and innovation to find more suitable products and services for the market. Ensuring quality of product and service through constant radical thought, dealers show faith in use as a brand and our team's dedication has been the factor to our continuing success.


To know more about us and enhance your shopping experience you have to just visit www.diindia.in.


Di is an ISO 9001:2008 Certified Company.


The brand prides itself on bringing smart yet affordable technology, coupled with style & flamboyance in the hands of every Indian.